Partnerships · LUX HOMES by Karanelli
We work with architects, designers, builders, developers, retailers and manufacturers looking for a reliable partner for sourcing, furniture, custom production, deliveries and international business opportunities.
From a single project to a long-term commercial partnership — the working model follows what each partner brings to the process.
Better together
A strong delivery is rarely the result of one company alone. It is the result of the right partners.
Strong interior and commercial projects often involve an architect, designer, contractor, manufacturer, supplier, sourcing partner, investor and logistics. The goal is not to replace these professionals — but to create a stronger connection between them.
Your design. Our support in delivery.
The architect keeps control of
LUX HOMES / Karanelli can assist with
An interior designer can use LUX HOMES as an extension of their sourcing capabilities — without losing control of the design.
Provide
We find
We do not position LUX HOMES as a replacement for the designer. We support your design.
Cooperation can range from one product category to a broader furnishing package — according to the scale and specification of the project.
Needs
One product categoryBroader furnishing package
A contractor often already has an architect, investor, schedule and specification — and only needs a partner for furniture, products and deliveries.
We do not replace the general contractor.
01 · Already
02 · Need
For hotels and F&B venues we can discuss furniture, custom solutions, lighting and project quantities — coordinated with your design and schedule.
Retailers and showrooms can discuss wholesale, collections, sourcing, custom orders, outlet opportunities and distribution — according to product and market.
Cooperation
Partners
Karanelli can act as a commercial connection between companies — when seeking manufacturers, wholesale sourcing, recurring orders and market relationships.
Turkey → Europe
We assist in building suitable commercial links — without guaranteeing sales, distribution or market entry.
We do not promise guaranteed sales or automatic market access.
Europe → Turkey
When you have a clear requirement — product, quantity, quality or custom — we can discuss searching for a suitable manufacturer or supplier.
Karanelli / LUX HOMES may seek relationships with manufacturers able to support project and commercial needs. Not every manufacturer is automatically accepted — quality, reliability and project fit lead.
Selection is selective according to market and project.
Relevant capabilities include custom dimensions, finishes, project quantities and technical adaptation — where the manufacturer offers that flexibility.
Karanelli can facilitate discussions around distribution, dealership, representation, wholesale and territorial commercial arrangements.
The possibility of exclusive distribution rights depends on the manufacturer, the market and the specific commercial agreement.
You bringWe addTogether
This is a conceptual model — not every project follows this exact structure.
The form follows the real value each side can contribute.
01
Cooperate on a specific client or site.
02
Ongoing sourcing support.
03
Regular purchasing.
04
Project-specific production.
05
A market relationship with a manufacturer.
06
Long-term partnership with repeating value.
Sometimes an architect needs a sourcing partner, a contractor needs furniture, a retailer needs a designer, a manufacturer needs a distributor. We can discuss cooperation models according to the situation.
We do not publish commissions, percentages or affiliate programmes unless explicitly agreed.
The deal ends. A good partnership continues.
Karanelli’s preferred relationships are built on clarity, communication, realistic expectations, commercial value, repeat cooperation and mutual benefit.
2005
Karanelli has developed around international trade, commercial relationships, sourcing, business mediation and Turkey–Europe links. LUX HOMES is the specialised direction for interiors, furnishing and project sourcing.
TURKEYEUROPE
01
Manufacturer
Distributor
02
Architect
Manufacturer
03
Developer
Furniture supplier
04
Retailer
Brand
05
Investor
Sourcing partner
06
Hotel
Custom producer
01
Clear communication and realistic commitments.
02
A product or service suitable for the intended market and project.
03
Clear commercial and project conditions.
04
Ability to work according to real project requirements.
05
Potential beyond one transaction.
06
Respect for clients, project partners and deadlines.
Tell us what you do, what you can offer and what kind of partnership you are looking for. The team will review the opportunity and discuss whether there is a solid basis for working together.
Diskutoni një partneritet
We work with architects, designers, builders, developers, retailers, distributors, importers and manufacturers — when there is a clear commercial and project fit. Not every proposal is accepted automatically.
Yes. Architects and designers can keep control of concept and visual direction; we assist with sourcing, production and deliveries.
Yes. A partnership can be limited to sourcing, custom production or a specific product category.
Yes — for furniture packages, project quantities, custom furniture and delivery coordination according to the site schedule.
You can. We review quality, reliability and project fit. We do not guarantee acceptance or volumes.
Yes. Through Karanelli we discuss sourcing and commercial links with Turkish manufacturers when appropriate.
We can assist in building suitable commercial links. We do not guarantee sales or market entry.
Yes — for wholesale, collections, sourcing, outlet and distribution discussions according to the product.
We can facilitate discussions around distribution and representation. Terms depend on the manufacturer and market.
The possibility of exclusive distribution rights depends on the manufacturer, the market and the specific commercial agreement.
Both. Project-by-project cooperation and longer-term relationships are possible when there is repeating value.
Send your role, interest, company and a short description. We will review whether there is a solid basis and continue with clarification.
Tell us what you do, what you can offer and what kind of partnership you are looking for. The Karanelli / LUX HOMES team will review the opportunity and discuss whether there is a solid basis for working together.
